Something magical happens to the whiskey in its seventh year in cask. We call it the sweet spot, where an easy smoothness meets notes of caramel, vanilla, and warm oak, and the liquid turns into a rich gold. 

This is the mellow whiskey you'll find in the 7 year aged Jim Beam Black. We're proud of this longer time in cask, and we're making a firm commitment to our drinkers to always age Jim Beam Black for those seven years. No shortcuts. No exceptions. Seven years, every barrel. Eight generations of bourbon family history and not one of them in a hurry. 

Bourbon has to spend two years in a new charred oak barrel to earn its name. We give this premium bourbon whiskey one seven. Those extra years are the slow part of our bourbon process, where the char pulls out the oak, the vanilla and the caramel that our original bourbon doesn't have the years to build. That's the whole story behind extra aged bourbon. Time, and plenty of it. 

Now at 90-proof, enjoy Jim Beam Black neat, on the rocks, or any way you damn please. Or a round of batched cocktails, made for the middle of the table.